With the the continuous improvement of digital marketing, the digital marketing industry will become more and more fierce. According to Ascend2's《MARKETING THCHNOLOGY TRENDS》,
technology implemented for content marketing purposes is considered most effective by about half (51%) of marketing influencers. Marketing analytic is considered most effective martech implementations by 45% respectively.This emphasizes that how to output attracting marketing content and enhance your lead generation from explosive data are the keys to increasing sales prospects or leads and customer acquisition.
Consequently, Asia Digital Marketing Summit 2019(ADMS2019) hosted by Beverf will be held in Shanghai on March 28. This summit will bring together 30+ senior marketing executives from across the digital marketing to discuss current industry challenges and opportunities from Content,Branding,Experience&Innovation aspects，how to better output attracting marketing content, map out the customer journey and personalize your engagement.
Unleashing the Power of Content , Branding , Experience & Innovation
At ADMS2019 You will gain insights from best-digital marketers
What:Sharing with Firsthand Knowledge
How : Guidance from B2B/B2C Practical Cases
Explore hot topics
【Content Session】 Content is king
【Innovation & Future Session】 Never losing the creative spark, Learning forever
【Branding Session】 More Personal, Less Automation , More heart
【CX Session】Relentlessly Pursue Customer Experience
【B2C Practical Master Class】
【B2B Advanced Studio】
Track A: B2C Practical Master Class
13:45 pm Opening Remarks
Ken Yuan Track Chairman
13:50 pm Building Brand Awareness and Brand Building
Deputy General Manager LELECHA
14:25 pm Marketing Content with EFFECT
Jit Hoong Ng
Assistant Senior Vice President – Resort Marketing Services Galaxy Entertainment Group
15:00 pm B2C Panel
- What digital methods are widely implemented in your marketing operations?
- What’s the biggest marketing challenge facing you currently?
- What goals do you want to achieve in the next 12 months (like increase brand exposure, realize integrated marketing…)? What will you do to reach your goal?
15:30 pm Afternoon Tea Break at Booth Area
16:00 pm Martech Innovation: Grow through Digital Transformation
Chief Marketing Officer Secoo Group
16:35 pm Precise Marketing in Big Data Era
Founder of Mo-Che Consulting, Former GM of Cooper Tires China
17:15 pm End of Day 1
Track B: B2B Advanced Studio
13:45 pm Martech Empowers B2B Digital Marketing Transformation
Marketing Director OSRAM APAC Auto lighting
14:20 pm B2B Panel
- What is the biggest marketing challenge facing you currently?
- In your daily marketing operations, digital or physical? How to strike a balance between these 2 ways?
- What goals do you want to achieve in the next 12 months (like reach more leads, increase conversion rate…)? How will you do to reach your goal?
Head of Marketing, Greater China JLL
Marketing Director, Greater China NetApp
Head of Communications, Performance Materials Business Merck
Former Digital Marketing and Branding Strategy Leader GE Healthcare
15:00 pm Brand Reputation Management and Tactics in the Digital Era
- Variance and Invariance of Brand Communication in the Digital Age
- Case Analysis: The Success and Failure of Reputation Crisis
- The Corporate Tactics of Crisis PR Management 3.0
YIJIAN CEO, Brand Reputation and Crisis Management Expert, Former GE Consumer & Industrial Asia CMO
15:35 pm Afternoon Tea Break at Booth Area
16:05 pm How to use live broadcast to drive customer engagement and get new customers in B2B space
Asia Marketing Communications Director Texas Instruments
16:40 pm Increasing Revenue from B2B Marketing Strategy
17:15 pm End of Day 1
100+Confirmed ADMS2019 Attendees Including
- 30+ industries
Consumer Goods | Automotive | Commercial Real Estate | Construction | Internet | Information Technology And Services | Hospitality | Pharmaceuticals | Textiles | Food Production| ...
- 80+ companies
Agoda | HP | Tetra Pak | Ferrero | Microsoft | Dell | JLL | BSI Group | OSRAM | Corning | UCB | Baidu | GE | Hudson | Infineon | Mission Foods | 3M | GAP | Huawei | Unilever | ...
- 10+ countries
Mainland | HK | Macau | Taiwan | Singapore | Japan | United States | Netherland | United Kingdom | Hungary | ...
Official website: http://adms.beverf.com/2019/